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  Sam Walton, the founder of the world’s largest retailer, Wal-Mart, is a classic tale of the American dream come true. Born in 1916 in Oklahoma, his family lived on a farm until he was five. During that time, and through the Great Depression, Walton worked at odd jobs to help make ends meet. He learned the necessity of hard work and the importance of saving. 
  In 1945, Walton started his career in retail sales. He bought one of the franchise stores of a company called Ben Franklin, which sold household items. It became very successful, and Walton opened several more franchise stores for Ben Franklin, though he was allowed to use the name Walton 5&10. Eventually, in 1962, he felt it was time to start his own chain of stores. Wal-Mart was born.
  Walton’s business philosophy was an integral part of his success. He made sure that the shelves were always well-stocked and clean, while emphasizing high-volume sales, rock-bottom prices and excellent customer service. A number of innovations that Walton made have established the basic operation model for today’s grocery business, like moving the checkout counters to the front of the store, offering coupons for discounts, creating an advanced inventory system to keep the shelves full, and satisfactory policy for product return and refund. With the strong infrastructure built by Walton himself, Wal-Mart, hiring more than two million employees now, continues to grow by leaps and bounds.

【題組】47.Which of the following is closest in meaning to the phrase “rock-bottom prices”?
(A) The original prices
(B) The lowest prices
(C) The wholesaler prices
(D) The manufacturer prices


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erin 高二上 (2015/12/29)
rock-bottom最低點rock.....觀看完整全文,請先登入
3F
erin 高二上 (2015/12/29)

In 1945, Walton started his career in retail sales. He bought one of the franchisestores of a company called Ben Franklin, which sold household items. It became very successful, and Waltonopened several more franchise stores for Ben Franklin,though he was allowed to use the name Walton 5&10.Eventually, in 1962, he felt it was time to start his ownchain of stores. Wal-Mart was born.


1945年Walton開始他的零售販賣事業。首先他買下以販售家庭生活用品為主的法蘭克林公司其中一家加盟店。隨著經營愈來愈出色,陸續替法蘭克林公司擴展新店,而...
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4F
erin 高二上 (2015/12/29)
Walton的成功,一部分來自於他的經營理念,像是確保貨架上隨時陳列商品並保持乾淨整齊,強調大量低價的策略及卓越的顧客服務。而Walton推動的創新也為今日的零售商建立基礎運作模式,例如:將收銀台移動到商店的前方提供折價券建立完善的存貨系統確保供貨充足以及商品退貨退款的策略。這些商業模式都是由Walton一手創立。現在Wal-Mart已有超過200萬名的員工,未來仍會持續不斷的改革以維持成長。
5F
hchungw 研一上 (2020/03/24)

“rock-bottom prices” 破盤價


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第二篇:  Sam Walton, the founder of the wor..-阿摩線上測驗