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四、閱讀測驗 Hello, and welcome to Business Talk. This month we’re looking at the role of ethics in business. According to Richard Reed, co-founder of Innocent Drinks, the company behind award-winning fruit-based smoothies, ethics are fundamental to the company’s success. Innocent says that, as well as making money, the objective is always to leave things a little bit better than it finds them, an inspiring way to approach business. So, how did the success of Innocent all begin? Innocent was founded back in 1998 by Richard and two friends from Cambridge University. They decided to set up a business together and spent £500 on fruit to make smoothies to sell at a music festival. A sign above their stall said ‘Should we give up our jobs to make these smoothies?’ They asked people to put their empty bottles in one of two bins marked ‘Yes’ and ‘No’. At the end of the festival the ‘Yes’ bin was full, so they went into work the next day and resigned. Innocent continues to innovate and the product range now consists of vegetable pots and other healthy, natural products as well as smoothies, and the company is constantly working on new lines. Innocent sells to over 10,000 retailers in 13 European countries, and its market is constantly growing. So what is it that makes Innocent an ethical company? Apart from only using packaging that can be recycled, it uses only 100% natural products and each year gives 10% of its profits to charities in the countries where its fruit comes from. Innocent wasn’t the first company to tap into the fruit market, but it was one of the first. It’s always important to be different from the competition and, with Innocent, the combination of ethics and clever marketing is a recipe for success.
【題組】47. Who actually decided that Richard and his two friends should sell smoothies?
(A) They themselves.
(B) People who attended the festival.
(C) Their former employers.
(D) Retailers in 13 European countries.

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業精於勤，事立於豫 研一下 (2018/03/31)

Who actually decided that Richard and his two friends should sell smoothies? (誰真正決定Richard和他的兩個朋友應該要賣果昔？)

(A) They themselves. (他們自己。)

(B) People who attended the festival. (出席節日的人。)

(C) Their former employers. (他們以前的雇主。)

(D) Retailers in 13 European countries. (13個歐洲國家的零售商。)

Innocent was founded back in 1998 by Richard and two friends from Cambridge University.

(Innocent於1998年由Richard和劍橋大學的兩位朋友所創立。)

They decided to set up a business together and spent £500 on fruit to make smoothies to sell at a music festival.

(他們決定共同創辦一家企...


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四、閱讀測驗 Hello, and welcome to Business T..-阿摩線上測驗