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四、閱讀測驗 Hello, and welcome to Business Talk. This month we’re looking at the role of ethics in business. According to Richard Reed, co-founder of Innocent Drinks, the company behind award-winning fruit-based smoothies, ethics are fundamental to the company’s success. Innocent says that, as well as making money, the objective is always to leave things a little bit better than it finds them, an inspiring way to approach business. So, how did the success of Innocent all begin? Innocent was founded back in 1998 by Richard and two friends from Cambridge University. They decided to set up a business together and spent £500 on fruit to make smoothies to sell at a music festival. A sign above their stall said ‘Should we give up our jobs to make these smoothies?’ They asked people to put their empty bottles in one of two bins marked ‘Yes’ and ‘No’. At the end of the festival the ‘Yes’ bin was full, so they went into work the next day and resigned. Innocent continues to innovate and the product range now consists of vegetable pots and other healthy, natural products as well as smoothies, and the company is constantly working on new lines. Innocent sells to over 10,000 retailers in 13 European countries, and its market is constantly growing. So what is it that makes Innocent an ethical company? Apart from only using packaging that can be recycled, it uses only 100% natural products and each year gives 10% of its profits to charities in the countries where its fruit comes from. Innocent wasn’t the first company to tap into the fruit market, but it was one of the first. It’s always important to be different from the competition and, with Innocent, the combination of ethics and clever marketing is a recipe for success.
【題組】50. What might be the main point that the author of the essay wants to make?
(A) Attending a festival may be important for a company to be successful.
(B) Making money is the primary goal of a successful company.
(C) A food company needs to use 100% natural products in order to succeed.
(D) Ethics may be an important factor for a company’s success.

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業精於勤，事立於豫 研一下 (2018/03/31)

What might be the main point that the author of the essay wants to make? (本文的作者想要寫的主要觀點是什麼？)

(A) Attending a festival may be important for a company to be successful. (參加一個節日對於一個公司達到成功是很重要的。)

(B) Making money is the primary goal of a successful company. (賺錢是成功公司的首要目標。)

(C) A food company needs to use 100% natural products in order to succeed. (食品公司需要使用100％天然產品才能成功。)

(D) Ethics may be an important factor for a company's success. (倫理可能是公司成功的重要因素。)

According to Richard Reed, co-founder of Innocent Drinks, the company ...


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四、閱讀測驗 Hello, and welcome to Business T..-阿摩線上測驗