台灣菸酒◆行銷學概要題庫下載題庫

競爭者分類存在有兩個版本，

但是兩個版本都只有四個類型，

要看選項列出哪四個，決定題目是那種版本，

本題顯然是版本一，

王品和陶板屋那題顯然是版本二。

而且這兩個版本中，版本二的「形式競爭」幾乎等於版本一的「一般競爭」，

版本二的「一般競爭」也幾乎等於版本一的「總預算競爭者」，

附上原文給大家研究看看，

若有錯誤，煩請指正，謝謝！

版本一：

1.Brand Competitors:

Markets products with similar features and benefits to the same customers at similar prices.

2.Product Competitors:

Compete in the same product class, but with products that are different in features, benefits, and price.

3.Generic Competitors:

Market very ...

競爭者分類存在有兩個版本，

但是兩個版本都只有四個類型，

要看選項列出哪四個，決定題目是那種版本，

本題顯然是版本一，

王品和陶板屋那題顯然是版本二。

而且這兩個版本中，版本二的「形式競爭」幾乎等於版本一的「一般競爭」，

版本二的「一般競爭」也幾乎等於版本一的「總預算競爭者」，

附上原文給大家研究看看，

若有錯誤，煩請指正，謝謝！

版本一：

1.Brand Competitors:

Markets products with similar features and benefits to the same customers at similar prices.

2.Product Competitors:

Compete in the same product class, but with products that are different in features, benefits, and price.

3.Generic Competitors:

Market very different products that solve the same problem or satisfy the same basic customer need.

4.Total Budget Competitors:

Compete for the limited financial resources of the same customers.

來源：https://businessexplain.blogspot.com/2017/11/what-do-we-mean-by-brand-product.html?m=1

版本二：

 1.Brand competition:

competitors who offer similar products and service to the same customers at the similar prices.

2.Industry competition:

competitors who make the same products or class of products but at very different price points.

3.Form competition:

a product that serves the same purpose.

4.Generic competition:

anything that competes for the same consumer disposable dollars.

來源：https://www.coursehero.com/file/p3medf4/Industry-competition-form-competition-generic-competition-Brand-competition/

自己做整理

1.Brand Competitors: 品牌競爭者

Markets products with similar features and benefits to the same customers at similar prices.

相同特色、利益給相同顧客用相似價格

2.Product Competitors: 產品競爭者

Compete in the same product class, but with products that are different in features, benefits, and price.

相同產品等級，但是特色、利益、價格不同

3.Generic Competitors: 一般競爭者

Market very different products that solve the same problem or satisfy the same basic customer need.

完全不同的產品但可以解決或滿足相同問題、相同顧客需求

4.Total Budget Competitors: 總預算競爭者

Compete for the limited financ...

自己做整理

1.Brand Competitors: 品牌競爭者

Markets products with similar features and benefits to the same customers at similar prices.

相同特色、利益給相同顧客用相似價格

2.Product Competitors: 產品競爭者

Compete in the same product class, but with products that are different in features, benefits, and price.

相同產品等級，但是特色、利益、價格不同

3.Generic Competitors: 一般競爭者

Market very different products that solve the same problem or satisfy the same basic customer need.

完全不同的產品但可以解決或滿足相同問題、相同顧客需求

4.Total Budget Competitors: 總預算競爭者

Compete for the limited financial resources of the same customers.

為了相同顧客群的有限財務預算而競爭的競爭者

來源：https://businessexplain.blogspot.com/2017/11/what-do-we-mean-by-brand-product.html?m=1

版本二：

 1.Brand competition: 品牌競爭者

competitors who offer similar products and service to the same customers at the similar prices.

競爭者以相近的價格提供相似的產品及服務給相同的顧客群

2.Industry competition: 行業/工業 競爭者

competitors who make the same products or class of products but at very different price points.

競爭者們製造相似的產品或同等級產品但價格差距大

3.Form competition: 形式競爭者

a product that serves the same purpose.

競爭者提供目的相同的產品

4.Generic competition: 一般競爭者

anything that competes for the same consumer disposable dollars.

為了相同顧客群的有限財務預算而競爭的競爭者