高普考/三四等/高員級◆英文題庫下載題庫

Are you a Mac user? For many, home computers have become synonymous同義 with Windows and Bill Gates, but there has always been a loyal band of Apple and Macintosh users whose devotion忠誠 to the Apple brand and its co-founder Steven Jobs is almost religious虔誠、宗教.

Steven Jobs and Steven Wozniak dropped out of college and got jobs in Silicon Valley, where they founded the Apple Computer company in 1976, the name based on Jobs’s favorite fruit. They designed the Apple I computer in Jobs’s bedroom, having raised the capital資本 by selling their most valued possessions財產—an old Volks...

Are you a Mac user? For many, home computers have become synonymous同義 with Windows and Bill Gates, but there has always been a loyal band of Apple and Macintosh users whose devotion忠誠 to the Apple brand and its co-founder Steven Jobs is almost religious虔誠、宗教.

Steven Jobs and Steven Wozniak dropped out of college and got jobs in Silicon Valley, where they founded the Apple Computer company in 1976, the name based on Jobs’s favorite fruit. They designed the Apple I computer in Jobs’s bedroom, having raised the capital資本 by selling their most valued possessions財產—an old Volkswagen bus and a scientific calculator科學計算器.

The later model, the Apple Macintosh, introduced the public to point and click graphics圖案. It was the first home computer to be truly user friendly, or as their advertisements put it, "the computer for the rest of其它us."

When IBM released its first PC in 1981, Jobs realized that Apple would have to become a more grown-up company to compete競爭 effectively. He brought（bring 的過去式及過去分詞） in John Sculley, the president of Pepsi-Cola, to do the job, asking him, "Do you want to just sell sugared water, or do you want to change the world?" Sculley and Jobs began to argue bitterly憤怒, however, and after a power struggle, Jobs was reluctantly不情願的 forced to resign辭職. By 1996 Apple was in trouble due to the dominance主導 of Windows software and the increasing number of PC clones that used it.

Jobs, having had great success with his animation studio Pixar, was brought back to the ailing困難 firm公司 for an annual salary of $1, and the company gradually returned to profitability收益. Apple’s computers cost more than most PCs and have a more limited range of software available for them, but their great appeal has been the attention to design, making Apple the cool computer company.

The launch of the stunning multicolored多種色彩 iMac in 1997, followed by the sleek線條流暢 new iMac in 2002, marked the end of the computer as an ugly, utilitarian實用 machine and brought the home computer out of the study and into the lounge休息廳.

As Steve Jobs put it, "Other companies don’t care about design. We think it’s vitally緊要地 important." Apple’s fortunes際遇 were transformed again with the development of the iPod in 2003 and the iPhone in 2007, which soon became must-have gadgets小裝置、小玩意兒 that brought about a boom in Internet music sales and transformed the cell phone industry. And, of course, they were beautifully stylish.