三、克漏字測驗【請依照段落上下文意，選出最適當的答案】
When most companies release a new product or service, they try to persuade people to buy it with catchy
slogans and flashy ad campaigns. But when it came time for Volkswagen to launch their 41 innovation, they
decided to take a different route.
The company decided to sponsor a competition called the Fun Theory 42 the premise that the best way to
make people change their ways is to turn the decision-making process into a game. In this contest, people were
encouraged to submit their own video with ideas for making everyday life a little more fun. To get users to take the
stairs, 43 using the escalator, one person suggested turning each step into a piano key. So anytime someone
44 one of the black and white steps, it produced a musical tone. As a result, the number of people who used the
stairs increased by 66%. The Fun Theory competition has been a major 45 . It has spawned more than 700
user-generated videos. Many of these short films became popular. If you want people to make changes for the better,
all you really need is fun.
【題組】45. (A) struggle (B) reception (C) success (D) exchange
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