試題詳解

8. Pricing strategy can affect consumer perceptions of a brand's position in its product category and of its overall quality. Many firms now employ value pricing, in which a brand's price is based on considerations of_________
(A) brand position in the mind of customers.
(B) product quality, product costs, and product prices that satisfy consumer needs as well as the profit goals of the firm.
(C) product scarcity that makes people perceive limited quantities as more precious and valuable.
(D) X product quality that meets consumer needs (wants) and gives customer satisfaction.