▲ 閱讀下文後，作答第 36– 40 題
As E-commerce has become a global economic trend, people are buying more products
than ever before through the Internet. According to the statistics of AC Nielsen Corporation,
fifty-three percent of Taiwanese have bought something electronically, which makes Taiwan
the second largest place worldwide in terms of the number of online shoppers. Store owners
are worried that the growing amount of online sales will hurt their businesses. This has led
traditional stores to seek new ways to keep their customers loyal.
Experts say that traditional stores can keep their customers by selling goods that
buyers may want to see and taste, or feel the material and try on before purchasing. The stores
can also offer services to instantly set up or repair electronic products. In addition, stores can
offer things that are difficult to ship, or provide goods to buyers more quickly than online stores.
Experts say that traditional stores offer the unique social experiences and personal interactions
that most people enjoy. A lot of emotions can occur in the final buying decision.
Oftentimes, you need that last sense of “Wow, this is exactly what I want!” before
you’re ready to pay, and you can’t always get that online.
【題組】36. Why do traditional stores seek new ways to keep their customers?
(A) They don’t know how to shop electronically.
(B) They want to be part of the E-commerce trend.
(C) They are worried about the growing amount of online sales.
(D) The market researchers tell them to do so.
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