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【已刪除】Starbucks’ brand strategy can be best captured by its “live coffee” mantra, a phrase that reflects the importance the company attached to keeping the national coffee culture alive. From a retail perspective, this means creating an experience around the consumption of coffee, an experience that people could 31 into the fabric of their everyday lives. There are three components to this experiential branding strategy. The first component is indeed the coffee 32 . Starbucks prices itself on offering what it believes to be the highest-quality coffee in the world. To 33 its exacting coffee standards, Starbucks controls as much of the supply chain as possible, as well as the distribution to retail stores around the world. The second brand component is service, or what the company sometimes 34 as “customer intimacy.” The third component is atmosphere. Starbucks believes that people come to Starbucks for coffee, but 35 is what makes them want to stay. For that reason, Starbucks has seating areas to encourage lounging and layouts that were designed to provide an upscale yet inviting environment for those who want to linger.
【題組】 31.
(A) intrude
(B) weave
(C) incubate
(D) evacuate

答案：B
難度： 困難
1F
Lin Tzu Hung 大一下 (2019/07/18)
星巴克的品牌策略可以通過其“活的咖啡”口頭禪來最好地捕捉，這句話反映了公司對保持國民咖啡文化的重視。從零售的角度來看，這意味著創造一種關於咖啡消費的體驗，這種體驗可以讓人們在日常生活中融入其中。這種體驗品牌戰略有三個組成部分。第一個成分確實是咖啡本身。星巴克價格認為是世界上最優質的咖啡的來提供銷售。為了實施嚴格的咖啡標準，星巴克盡可能控制供應鏈，並向全球零售店進行分銷。第二個品牌組成部分是服務，或者公司有時稱之為“客戶親密關係”。第三個組成部分是氛圍。星巴克認為人們來星巴克喝咖啡，但氣氛才是他們想留下來的原因。出於這個原因，星巴克設有休息區，鼓勵閒蕩和被設計提供高檔的陳列，給那些人想要繼續逗留在這卻很吸引人的環境


【已刪除】Starbucks’ brand strategy can be be..-阿摩線上測驗