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In recent years, teenagers' consuming habits have undergone a significant transformation,
largely driven by the rise of digital media and social networks. Teenagers today __36__ more
purchasing power and influence than ever before, making them a key demographic for
marketers. However, their buying preferences are often __37__ by trends and peer influence,
rather than traditional advertising methods. Social media platforms, in particular, play a crucial
role in shaping their consumption patterns, as teens are more likely to __38__ products
endorsed by influencers they follow. Moreover, the growing concern for environmental
sustainability is becoming __39__among younger consumers, who are increasingly opting
for eco-friendly brands. Therefore, companies targeting teenagers must adapt their strategies
to reflect not only the digital landscape but also the __40__ values that drive this generation’s
choices.


【題組】

39.
(A) irrelevant
(B) pervasive
(C) negligible
(D) apparent



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K(113高普會計雙榜) 國一下 (2024/11/05):
6729de67b2302.jpg
 
文章翻譯


  近年來,青少年的消費習慣發生了顯著變化,這主要受到數位媒體和社交網絡的驅動。
 
  當今的青少年擁有比以往更多的購買力和影響力,成為行銷人員的主要目標族群。
 
  然而,他們的購買偏好往往塑造於潮流和同儕影響,而不是傳統廣告的影響。
 
  特別是社交媒體在塑造他們的消費模式上扮演了關鍵角色,因為青少年更傾向於購買那些由他們追隨的網紅推薦的產品。
 
  此外,對環境可持續性的關注在年輕消費者中正變得越來越普遍,青少年也愈發偏好環保品牌。
 
  因此,針對青少年的公司必須調整其策略,以反映數位環境以及驅動這一代選擇的價值觀。
 
 
 
解析:
 
選項(B)「pervasive」符合文意,意指環境可持續性的關注在年輕消費者中變得「無所不在(普遍)」。
 
其餘選項,(A) "irrelevant"(無關的)、(C) "negligible"(微不足道的)、(D) "apparent"(明顯的),皆不適當。
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