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Passage 3 
        Advertisers are willing to pay top dollar for a good tune. It might seem strange for advertisers to spend a large amount of money on music alone. After all, the direct connection between music in a commercial and the amount of money the company will make from it is difficult to quantify. But advertisers know that a memorable song will do most the work of catching and keeping people’s attention, sometimes regardless of the product. Catching people’s attention can be much more important to sales than trying to get any particular information across about the product or service being advertised. 
        Music also has the power to be retained in a person’s memory long after it has been heard. We’ve all had the experience of trying to get a catchy song out of our head. This phenomenon encourages advertisers to use music to “get inside the heads” of customers. One very important reason for using popular music and popstars in commercials is to have a direct message permeate a particular demographic, or group, within the general population. For example, it doesn’t take a marketing whiz to know that young people are the main consumers of soft drinks. This leads soft drink makers to choose recording artists who are popular with young people to help sell their products. In the same way, popular musicians and styles of music from the 1970s might be used to sell luxury cars or other items for more sophisticated tastes.

【題組】49. The most important thing about making commercials is ________.
(A) choosing popular music producers
(B) getting inside the heads of advertisers
(C) catching and keeping people’s attention
(D) developing the ‘right’ product

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 【站僕】摩檸Morning：有沒有達人來解釋一下?
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bee 高二下 (2020/07/12):

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Advertisers are willing to pay top dollar for a good tune. It might seem strange for advertisers to spend a large amount of money on music alone. After all, the direct connection between music in a commercial and the amount of money the company will make from it is difficult to quantify. But advertisers know that a memorable song will do most the work of catching and keeping people’s attention, sometimes regardless of the product. Catching people’s attention can be much more important to sales than trying to get any particular information across about the product or service being advertised. 

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Metformin 大二下 (2024/08/08):

Advertisers are willing to pay top dollar for a good tune. It might seem strange for advertisers to spend a large amount of money on music alone. After all, the direct connection between music in a commercial and the amount of money the company will make from it is difficult to quantify. But advertisers know that a memorable song will do most the work of catching and keeping people’s attention, sometimes regardless of the product. Catching people’s attention can be much more important to sales than trying to get any particular information across about the product or service being advertised.

廣告商願意為優秀的音樂支付高價。為音樂單獨花費大量金錢可能看起來很奇怪。畢竟，廣告中的音樂與公司從中賺取的金額之間的直接聯繫很難量化。但廣告商知道，一首令人難忘的歌曲可以有效地吸引和保持人們的注意力，有時候無論產品如何。吸引人們的注意力對銷售來說可能比傳遞有關產品或服務的具體信息更為重要。
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Passage 3         Advertisers are willin..-阿摩線上測驗