申論題

2. One of the key concepts of electronic commerce is digital markets. That is, clectronic commerce establishes digital markets in which consumers (can be businesses) transact with their suppliers online.

(a) In a digital market, will information asymmetry between consu umers and suppliers be reduced or intensified? What are the business implications of such change of infornation asymmetry (either reduction or intensifying) in digital markets? (12%)