1. 網路應當被視為是平台(The Web As Platform)
2. 引領群體智慧(Harnessing Collective Intelligence)
3. 資料是下一個「Intel Inside」(Data is the Next Intel Inside)
4. 軟體升級模式走到盡頭(End of the Software Release Cycle)
5. 輕巧的程式設計模式(Lightweight Programming Models)
6. 超越單一裝置的軟體(Software Above the Level of a Single Device)
7. 豐富使用者的感受(Rich User Experiences)