申論題

McDonald’s is quite popular in Taiwan, Japan and China. People likes McDonald’s burgers, especially the Big Mac. But the Big Mac is made with beef. In India, cows are sacred and people there do not eat them as food. How does the world’s largest fast food chain sell burgers there? The answer is pretty easy: don’t put beef in burgers. McDonald’s sells Indian customers new special burgers, the Maharaja Mac. McDonald’s puts chicken and lamb in the Maharaja Mac. McDonald’s solves the problem of beef, but McDonald’s still can’t conquer the fast food market in India. There is another hard problem to overcome. The food is too expensive. Although there are over one billion people in India, most people there can’t pay for Western fast food. Many other fast food stores, like Pizza Hut, Domino’s Pizza and KFC, start their business in India and are struggling to keep their head above water. McDonald’s tries to keep the Maharaja Mac at a low price, nineteen rupees (about sixteen NT dollars), but McDonald’s still can’t make more money. So McDonald’s has a long way to go before putting India on its successful stores. sacred 神聖的 lamb 羊肉 conquer 征服 struggling 掙扎

Why does McDonald’s sell Maharaja Mac in India? 　為什麼麥當勞在印度不賣大享堡？　　

因為印度人不吃牛肉,他們認為牛是神聖的。