申論題

Last November, in a shopping mall near Los Angeles, a group of fashionistas and social media celebrities were invited to participate in the presentation of the brand's shoes that had the same name as the new Italian designer Bruno Palessi. After many fashionistas spent hundreds of dollars to buy fashion and famous shoes that they thought, they found thay were being tricked just for a marketing technique. American affordable shoe chain Payless ShoeSource staged this marketing drama to make its latest affordable design shoes attract everyone's attention.