The global fashion industry is constantly changing. Many brands are now focusing on their production processes to make them more sustainable. This shift is due to growing from consumers who are more aware of environmental issues. Companies are beginning to understand that they need to their environmental footprint while still providing high-quality products. As a result, some companies are eco-friendly materials and ethical labor practices to remain competitive. The challenge, however, lies in the balance between sustainability and profitability.

In recent years, teenagers' consuming habits have undergone a significant transformation, largely driven by the rise of digital media and social networks. Teenagers today ˍˍˍ more purchasing power and influence than ever before, making them a key demographic for marketers. However, their buying preferences are often ˍˍˍ by trends and peer influence, rather than traditional advertising methods. Social media platforms, in particular, play a crucial role in shaping their consumption patterns, as teens are more likely to products endorsed by influencers they follow. Moreover, the growing concern for environmental sustainability is becoming ˍˍˍ among younger consumers, who are increasingly opting for eco-friendly brands. Therefore, companies targeting teenagers must adapt their strategies to reflect not only the digital landscape but also the ˍˍˍ values that drive this generation’s choices.