Automakers typically display dozens of plug-in hybrid and electric vehicles every year at the Washington Auto Show. But the prevalence of electric vehicles (EVs) at the car show would only 21 their deep unpopularity with American people. Despite EVs’ crucial role in reducing air pollution, they only take up just around 2% of car sales in the US last year. In stark contrast, gasguzzling SUVs, sedans, and trucks make up more than 70% of the market. So why American consumers generally do not find EVs 22 ? A recent research shows that Americans’ lack of interest in EVs can be attributed to the 23 of reliable sources of information they trust about how EVs can improve the environment. Environmental psychologists 24 that more American would purchase more EVs if they receive sufficient credible information about their benefits at the point of decision. Prospective consumers may not care too much about how EVs can minimize greenhouse gas 25 , but they would definitely respond to possibilities about how EVs will save them big bucks in the future.