Starting in the 1930s, LEGO’s founder Ole Kirk Christiansen had created toys using wood and other materials. When a fire in 1960  41  the company’s warehouse containing wooden toys, Christiansen decided to concentrate all efforts on one single product: the plastic LEGO brick. LEGO bricks are not associated with  42 , sex, political viewpoints, or controversial topics, and the company has deliberately sought to develop a “safe” image.  43 , during the last decades this image of LEGO has also come to present a problem, because children increasingly  44  more teenage-like leisure activities, influenced by adult topics circulating in the media. For the growing generation of “tween”-agers, this safe image could easily be synonymous with “  45 .”

       In 2003 Lynne Truss published Eats, Shoots and Leaves: The Zero Tolerance Approach to Punctuation. The book became a runaway success in the U.K., hitting number one on the best-seller lists and prompting extraordinary headlines such as “Grammar Book Tops Bestseller List” (BBC News). This is a book for people who love punctuation and get upset when it is mishandled. The above passage is printed on its back cover.

        Two elderly women were out driving in a large car—both could barely see over the dashboard. As they were cruising along they came to an intersection. The stoplight was red but they just went on through. The woman in the passenger seat thought to herself, “I must be losing it. I could have sworn we just went through a red light.” 

        After a few more minutes they came to another intersection and the light was red again, and again they went right through. This time the woman in the passenger seat was almost sure that the light had been red but was really concerned that she was losing it. She was getting nervous and decided to pay very close attention to the road and the next intersection to see what was going on. 

        At the next intersection, sure enough, the light was definitely red and they went right through and she turned to the other woman and said, “Mildred! Did you know we just ran through three red lights in a row? You could have killed us!” Mildred turned to her and said, “Oh, am I driving?”

    For more than 6 decades, Central has been a trusted name—and the store of choice—for generations of shoppers. To mark its 65ᵗʰ Anniversary, Central will hold its annual Flower Extravaganza Exhibition featuring for the first time ever, world renowned Belgian floral designer Daniel Ost, who along with top Thai designers will create unique, breathtaking storewide flower arrangements, merging art and nature splendor. There will also be a variety of activities along with live concerts featuring Thai and international acts plus anniversary promotion offers. Don’t miss one of Bangkok’s most anticipated social events, from the 24ᵗʰ to the 28ᵗʰ of October at our flagship Central Chidlom store.

     Located in the heart of Bangkok’s shopping district—Central Chidlom has long been one of the city’s most well-known shopping destinations. Shoppers will love the exciting new Beauty Galerie, along with a huge selection of international luxury-brand items and top-name fashion labels including GUCCI, BOTTEGA VENETA, ALFREDDUNHILL, BALLY, BURBERRY, COACH, and many, many, more. And there’s fine dining on the 7ᵗʰ floor at  FoodLoft, with a choice of 8 international cuisines.

     With our world-class selection and Thai-style hospitality, you’re sure to go home with bags full of happiness…from Central.