During WWII, there was a trading ban between the United States and Germany, which meant the Coca-Cola syrup was not allowed to be imported to the manufacturer in Germany. Max Keith, the head of the German Coca-Cola company, decided to develop a new soft drink in place of Coke, using ingredients available in the country at that time. He used apple fiber, leftover from cider pressing, and whey, a byproduct from cheese making, to develop a yellow-colored drink. Keith asked his employees to use their “Fantasie”(the German word for imagination) and create an impressive name for this new product. On hearing this, one of the employees Joe Knipp immediately came up with the name Fanta. Little did Keith and Knipp know that the mixture of leftovers would soon become popular and someday even take the world by storm. Throughout the war, the flavor of Fanta varied depending on what ingredients were available. Despite the severe devastation in Germany during the war, the company maintained stable profits, with an annual production of sixty million bottles.