請依下文回答第 46 題至第 50 題：
Next time you watch a digital ad in a mall, be aware that the ad could be watching you! Small cameras and special
software are installed in the ad’s screen. They track who is looking at the ad and for how long. The software works out
age and gender before serving up an ad specifically for that demographic. Men are shown razor ads, women can see
cosmetics ads, and teens can learn about the latest video games. This targeted advertising creates a personalized digital
city for consumers. Some people don’t like it, though.
In Germany, a supermarket chain used loyalty cards implanted with RFID tracking chips to learn about its
customers’ shopping habits. The chips let the store know customers’ purchasing histories and even their movements
inside the stores. The chips were removed after people complained their privacy was being invaded. These new
technologies are raising red flags about how far companies are willing to go to make a profit. Consumers have no idea
when they’re being watched, and there’s no regulation in place to deal with these practices. Privacy campaigners urge
companies to tell consumers what details are being collected, how it is done, and why. Even though it is meant to make
data-analyzing convenient, the spying ends up being a little creepy.
【題組】47 What is TRUE about targeted advertising?
(A) It doesn’t focus on teenagers. (B) It isn’t popular with everyone.
(C) It allows consumers to shop from home. (D) It shortens the time that people spend on shopping.
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