Wrigley’s chewing gum was actually developed 21 a premium to be given away with other products 22 as a primary product for sale. 23 a teenager, William Wrigley Jr. was working for his father in Chicago selling soap that had been manufactured in his father’s factory. The soap was not very popular with merchants because it was priced at five cents, and this selling price did not leave a good profit margin for the merchants. Wrigley convinced his father 24 raise the price to ten cents and to give away cheap umbrellas as a premium for the merchants. This worked successfully, 25 to Wrigley that the use of premiums was an effective sales tool.

What we are learning about harassment requires recognizing this beast when we encounter it, and more. It requires looking the beast in the eye. We are learning painfully that simply having laws against harassment on the books is not enough. The law, as it was conceived, was to provide a shield of protection for us. Yet that shield is failing us: Many fear reporting, others feel it would do no good. The result is that less than 5 percent of women victims file claims of harassment. Moreover, the law focuses on quid pro quo, but a recent New York Times article quoting psychologist Dr. Louise Fitzgerald says that this makes up considerably less than 5 percent of the cases. The law needs to be more responsive to the reality of our experiences. As we are learning, enforcing the law alone won’t terminate the problem. What we are seeking is equality of treatment in the workplace. Equality requires an expansion of our attitudes toward workers. Sexual harassment denies our treatment as equals and replaces it with treatment of women as objects of ego or power gratification. Dr. John Gottman, a psychologist at the University of Washington, notes that sexual harassment is more about fear than about sex. Harassment exists in terribly harsh, ugly, demeaning and even debilitating ways. Many believe it is criminal and should be punished as such. It is a form of violence against women as well as a form of economic coercion, and our experiences suggest that it won’t just go away.