Good writing evokes emotion. Good writing connects things. Good writing tells a story that the reader can relate to. Too often, writers only    26    themselves against other writers. Those with better vocabularies and slicker prose appear to be the best of the group. But it’s actually wrong to think that good writing, and becoming a good writer,    27    formal education. Good writers don’t    28    quote Shakespeare, nor do they use fourand five-syllable words. They don’t try to impress their readers with beautiful verses that rhyme and flow effortlessly from beginning to end. Good writers,    29    any good communicator, worry about one thing and one thing only: connecting their audience to the story. Good writers construct their writing in a way that’s understood by their target audience. Big words, little words, and    30    made up words can be used. While smooth prose is certainly fun to read, it’s not always necessary in order to be understood.