二、克漏字測驗( 第 26-40 題，四選一單選選擇題 15 題，每題 2 分，占 30 分 )
     The global fashion industry is constantly changing. Many brands are now focusingon __26__their production processes to make them more sustainable. This shift is due togrowing __27__ from consumers who are more aware of environmental issues. Companiesare beginning to understand that they need to__28__ their environmental footprint while stillproviding high-quality products. As a result, some companies are__29__ eco-friendlymaterials and ethical labor practices to remain competitive. The challenge, however, lies in__30__ the balance between sustainability and profitability.

     In today’s digital age, marketing strategies have become more complex. One of the most important aspects of modern marketing is __31__ data to better understand consumer behavior.By analyzing purchasing patterns, companies can __32__ personalized advertisements that are more likely to capture a consumer’s attention. However, marketers must be cautious of __33__ privacy concerns, as many people feel uncomfortable when their data is used without consent.Companies that fail to __34___ trust may find that their efforts to engage consumers backfire.Therefore, building a transparent and ethical data strategy is __35__.

二、閱讀測驗( 第 41-50 題，四選一單選選擇題 10 題，每題 2 分，占 20 分 )
       In response to growing health concerns and stricter regulations, tobacco companies haveadapted their marketing strategies globally. While traditional advertising, such as TVcommercials and billboards, has been heavily restricted in many countries, particularly in theEuropean Union, companies have turned to more subtle approaches. These include sponsoring cultural or sporting events, using social media in fluencers, and focusing on product placementin films and TV shows.
       One particularly contentious marketing tactic is the use of visually appealing packaging,which has proven effective in markets where regulations are less stringent, such as in parts of Africa and Southeast Asia. In contrast, in countries with strict regulations, like Australia and the UK, plain packaging laws have been implemented, requiring standardized designs with large health warnings that cover most of the pack. This has reduced the visual appeal of smoking and aims to deter younger people from picking up the habit.
      Additionally, the rise of e-cigarettes and vaping devices has presented new marketing challenges. Although these products are often marketed as healthier alternatives to traditional cigarettes, there is growing concern about their appeal to younger consumers, particularly through aggressive social media campaigns. Health experts argue that these devices still pose serious health risks and that marketing them as safer alternatives undermines global efforts to reduce smoking-related illnesses.