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試卷測驗 - 113 年 - 113臺灣菸酒股份有限公司_從業職員及從業評價職位人員甄試試題_從業評價職位人員／營業：行銷英文#123618-阿摩線上測驗
joenhom剛剛做了阿摩測驗，考了36分
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1. The advertising campaign was designed to _____ awareness of the new product.
(A) grow
(B) increase
(C) escalate
(D) raise
2. We have decided to _____ the deadline for the marketing report due to unforeseen circumstances.
(A) extend
(B) exaggerate
(C) enhance
(D) exclude
3. The company's _____ market includes customers from all over the world.
(A) diverse
(B) dispersed
(C) expanded
(D) extreme
4. Before committing to a large purchase, customers typically check _____ forinsights.
(A) advertisements
(B) research
(C) reviews
(D) promotions
5. The board of directors fully _____ the proposed marketing budget for next year.
(A) encountered
(B) endorsed
(C) abandoned
(D) voted
6. The _____ for the product's rebranding was well-received by the target
audience.
(A) proposal
(B) option
(C) promotion
(D) launch
7. Customer feedback was _____ in helping to improve our service quality.
(A) minimal
(B) pivotal
(C) dependent
(D) corrective
8. The marketing strategy needs to focus on the unique _____ points of the
product.
(A) competitive
(B) differentiation
(C) saving
(D) promotional
9. The company's rapid growth _____ the need for a more robust marketing department.
(A) concealed
(B) downplayed
(C) highlighted
(D) obscured
10. Our brand's strong social media presence is a key _____ in reaching millennials.
(A) determinant
(B) obstacle
(C) weakness
(D) challenge
11. Market saturation poses a significant challenge to any brand looking to _____ in a highly competitive industry.
(A) imitate
(B) replicate
(C) expand
(D) distinguish
12. The branding experts developed a _____ approach to capture new demographics.
(A) holistic
(B) modular
(C) conventional
(D) reckless
13. The product’s unique features will help it _____ in a crowded market.
(A) disappear
(B) stand out
(C) fall apart
(D) mix in
14. The company needs to _____ its customer service to improve client satisfaction.
(A) discourage
(B) restrict
(C) delay
(D) enhance
15. The meeting was postponed _____ the team needed more time to finalize the presentation.
(A) although
(B) because
(C) so that
(D) whereas
16. We _____ finished the project before the deadline.
(A) should have
(B) would have
(C) could
(D) might
17. The new marketing campaign _____ to increase sales by 20%.
(A) aim
(B) aims
(C) aimed
(D) aiming
18. The company’s profits have been _____ increasing over the last three years.
(A) steadied
(B) steady
(C) steadily
(D) steadying
19. If the marketing strategy _____ well-received, it will be implemented across all regions.
(A) is
(B) will be
(C) was
(D) has been
20. By the time the new product _____, customers were already excited.
(A) had launched
(B) was launching
(C) launched
(D) has launched
21. It’s crucial that the marketing department _____ aware of current trends.
(A) are
(B) is
(C) being
(D) were
22. Had the budget been larger, the campaign _____ more effective.
(A) could have been
(B) will have been
(C) would be
(D) was
23. The company manager demanded that all employees _____ their tasks by the deadline.
(A) complete
(B) completing
(C) completed
(D) are completing
24. The new design, _____ was created by a top agency, won an award for
innovation.
(A) when
(B) which
(C) who
(D) what
25. _____ we reduce prices, we’ll be able to attract more customers.
(A) If
(B) Unless
(C) Despite
(D) Because
二、克漏字測驗( 第 26-40 題，四選一單選選擇題 15 題，每題 2 分，占 30 分 )
The global fashion industry is constantly changing. Many brands are now focusing on __26__ their production processes to make them more sustainable. This shift is due to growing __27__ from consumers who are more aware of environmental issues.
Companiesare beginning to understand that they need to__28__ their environmental footprint while still providing high-quality products. As a result, some companies are__29__ eco-friendly materials and ethical labor practices to remain competitive. The challenge, however, lies in__30__ the balance between sustainability and profitability.
26.
(A) altering
(B) maintaining
(C) promoting
(D) extending
In today’s digital age, marketing strategies have become more complex. One of the most important aspects of modern marketing is __31__ data to better understand consumer behavior. By analyzing purchasing patterns, companies can __32__ personalized advertisements that are more likely to capture a consumer’s attention. However, marketers must be cautious of __33__ privacy concerns, as many people feel uncomfortable when their data is used without consent. Companies that fail to __34___ trust may find that their efforts to engage consumers backfire. Therefore, building a transparent and ethical data strategy is __35__.
31.
(A) collecting
(B) dismissing
(C) rejecting
(D) replacing
In recent years, teenagers' consuming habits have undergone a significant transformation, largely driven by the rise of digital media and social networks. Teenagers today __36__ more purchasing power and influence than ever before, making them a key demographic for marketers. However, their buying preferences are often __37__ by trends and peer influence, rather than traditional advertising methods. Social media platforms, in particular, play a crucial role in shaping their consumption patterns, as teens are more likely to __38__ products endorsed by influencers they follow. Moreover, the growing concern for environmental sustainability is becoming __39__among younger consumers, who are increasingly opting for eco-friendly brands. Therefore, companies targeting teenagers must adapt their strategies to reflect not only the digital landscape but also the __40__ values that drive this generation’s choices.
36.
(A) wield
(B) acquire
(C) amass
(D) accumulate
二、閱讀測驗( 第 41-50 題，四選一單選選擇題 10 題，每題 2 分，占 20 分 )
In response to growing health concerns and stricter regulations, tobacco companies haveadapted their marketing strategies globally. While traditional advertising, such as TVcommercials and billboards, has been heavily restricted in many countries, particularly in theEuropean Union, companies have turned to more subtle approaches. These include sponsoring cultural or sporting events, using social media in fluencers, and focusing on product placementin films and TV shows.
One particularly contentious marketing tactic is the use of visually appealing packaging, which has proven effective in markets where regulations are less stringent, such as in parts of Africa and Southeast Asia. In contrast, in countries with strict regulations, like Australia and the UK, plain packaging laws have been implemented, requiring standardized designs with large health warnings that cover most of the pack. This has reduced the visual appeal of smoking and aims to deter younger people from picking up the habit.
Additionally, the rise of e-cigarettes and vaping devices has presented new marketing challenges. Although these products are often marketed as healthier alternatives to traditional cigarettes, there is growing concern about their appeal to younger consumers, particularly through aggressive social media campaigns. Health experts argue that these devices still pose serious health risks and that marketing them as safer alternatives undermines global efforts to reduce smoking-related illnesses.
41. What is the best title for the passage?
(A) The Global Ban on Cigarette Advertising
(B) The Rise of E-Cigarettes and Health Risks
(C) How Tobacco Companies Continue to Market Despite Regulations
(D) The Impact of Social Media on Teen Smoking
42. What has caused tobacco companies to adapt their marketing strategies
globally?
(A) Increasing competition
(B) Growing health concerns and stricter regulations
(C) Consumer demand for luxury products
(D) Pressure from shareholders
43. How has cigarette marketing adapted in countries with strict advertising
regulations?
(A) Companies have stopped advertising entirely.
(B) Companies have focused on plain packaging and health warnings.
(C) They use more attractive advertising campaigns.
(D) They focus on radio and TV commercials.
44. How might plain packaging laws affect younger consumers' likelihood to start smoking?
(A) It makes cigarettes more appealing to younger people.
(B) It has no impact on smoking habits.
(C) It likely reduces the attractiveness of cigarettes.
(D) It increases the demand for luxury cigarettes.
45. What is one major concern about the marketing of e-cigarettes and vaping devices?
(A) They are not advertised as frequently as traditional cigarettes.
(B) They are marketed primarily to older generations.
(C) They are not subject to any advertising regulations.
(D) They are marketed as safer but still pose health risks.
The global wine and alcohol industry is undergoing a profound transformation, driven by shifting consumer trends and innovative marketing approaches. Traditionally, wine has been positioned as a luxury product, closely associated with fine dining and special occasions. However, in recent years, marketing strategies have evolved to make wine more accessible to a broader range of consumers. Alcohol companies are increasingly targeting millennials and younger adults through lifestyle-driven marketing that emphasizes casual consumption and social settings.
One of the most significant developments in alcohol marketing has been the integration of digital platforms and social media. Wine brands, in particular, have leveraged social media influencers to promote their products, blending authenticity with brand promotion. Influencers often showcase alcohol as part of their daily lives, normalizing its consumption and appealing to younger, tech-savvy audiences.
Moreover, sustainability has become a key selling point for many alcohol brands, with companies highlighting environmentally friendly practices in both production and packaging. By aligning their brands with social and environmental responsibility, companies aim to attract consumers who prioritize ethical consumption. However, the promotion of alcohol, especially when targeted at younger audiences, remains controversial. Research has shown that alcohol marketing can significantly influence drinking behavior, particularly among adolescents and young adults, raising concerns about the long-term effects of these marketing strategies.
46. What is the most appropriate title for this article?
(A) The Role of Social Media in Wine Marketing
(B) Shifting Trends and Digital Innovations in the Global Alcohol Industry
(C) The Ethical Dilemma of Alcohol Consumption
(D) Millennials’ Preference for Social Media Influencers
47. What is one traditional association of wine marketing?
(A) Casual, everyday consumption
(B) Sports sponsorship
(C) Special occasions and fine dining
(D) Digital advertising
48. According to the article, why has the marketing of wine and alcohol shifted in recent years?
(A) There is less interest in luxury products.
(B) Wine is becoming less popular among older adults.
(C) Companies want to make their products more accessible to a broader audience.
(D) Traditional marketing methods have become too expensive.
49. How have wine brands used social media influencers in their marketing strategies?
(A) To normalize alcohol consumption as part of daily life.
(B) To promote alcohol as a luxury product for elite consumers.
(C) To highlight the dangers of alcohol consumption.
(D) To reduce their dependence on digital platforms.
50. What concern does the article raise about marketing alcohol to younger audiences?
(A) It makes alcohol companies more environmentally conscious.
(B) It increases the cost of marketing strategies.
(C) It reduces the appeal of traditional luxury branding.
(D) It may lead to underage drinking and influence young people’s drinking behavior.