Launching a new product helps attract consumers as well as corporate buyers, and also informs the public about your product and business. Your product launch needs to be exciting and informative. First, you need to decide what type of people will be most interested in your product and will benefit the most from what you are offering. These people are your target audience, and should receive the most attention when you plan your marketing. Consumers of this age, gender, and social and economic background will be most interested in the product and will be the people most likely to buy it.
    Market research helps a company determine if consumers like the product, or if the product needs to be modified before introducing it. Many small companies use focus groups to test their product concept or idea. This may involve, for example, observing customer responses about the product through a one-way mirror. During focus groups, customers are often asked what they like or dislike about the product, including such things as product features, flavor, size, ease of use, and even price. Marketers can then use this information to make any necessary alterations to the product. The next step is to conduct a Beta test. During a Beta test, a company starts selling the product in several test markets in different areas. The markets should be similar in size to avoid getting results that are not accurate. Marketers run the Beta test just as they would a normal marketing campaign, with print, radio and television advertising, sales promotions and full distribution. The company may even run the Beta test for several
months or longer to evaluate sales and profits. If the Beta tests prove favorable, the company may then start selling the product on a more widespread basis.
    More work needs to be further considered for marketing purposes. Advertising campaigns, sales promotions, and even using social media to gain product visibility will all have to be integrated for product success.