110年 - 110 國立高雄大學_碩士班招生考試_經營管理研究所(無組別)：管理學#102202

科目：研究所、轉學考(插大)-管理學 | 年份：110年 | 選擇題數：20 | 申論題數：2

試卷資訊

所屬科目：研究所、轉學考(插大)-管理學

選擇題 (20)

1. Which of the following have/has proven to be a particularly good predictor for jobs that include cognitively complex tasks? (A) intelligence tests (B) integrity evaluations (C) work sampling (D) drug tests

2. By training employees on how to be better listeners, organizations attempt to improve their ________ skills. (A) ethical (B) technical (C) problem-solving (D) interpersonal

3. Lewis is a sales representative for his company. He is attending a company training program about the types of expenses that are considered legal deductions for tax purposes and how to distinguish between personal expenses and business expenses. Lewis is attending training to improve his ________ skills. (A) technical (B) problem-solving (C) ethical (D) interpersonal

4. Which of the following is one of the techniques used by organizations to make their workplace more family-friendly? (A) telecommuting (B) job enlargement (C) classroom training (D) mentoring program

5. Biozone provides its employees career counseling, skills workshops, and networking sessions. This work-life initiative used by Biozone falls under the category of ________. (A) direct services (B) time-based strategies (C) information-based strategies (D) money-based strategies

6. Leadership is best defined as ________. (A) the ability to merely project one's abilities in the lack of actual accomplishments (B) the ability to reduce the dependence of team members on each other (C) the ability to induce the team members to focus on individual goals rather than collective goals (D) the ability to influence a group toward the achievement of a vision or set of goals

7. Trait theories of leadership focus on ________. (A) the special relationship that leaders establish with a small group of their followers (B) the personal qualities and characteristics that differentiate leaders from nonleaders (C) the way the leader makes decisions (D) the extent to which followers are willing and able to accomplish a specific task

8. Emotional intelligence (EI) is critical to effective leadership because one of its core components is ________, which reflects the consideration that leaders must be able to express. (A) conscientiousness (B) empathy (C) optimism (D) introversion

9. In the context of behavioral dimensions of leadership identified in the Ohio State Studies, initiating structure refers to the extent to which ________. (A) a person's job relationships are characterized by mutual trust, respect for employees' ideas, and regard for their feelings (B) a leader engages in participative management (C) a leader is accepting of and respects individual differences among various team members (D) a leader is likely to define and organize his or her role and those of employees in the search for goal attainment

10. Contingency theories focus on the ________ that impact leadership success. (A) personality variables (B) leader's abilities to inspire and transform followers (C) situational variables (D) values and ethics

11. Any incompatibility between two or more attitudes or between behavior and attitudes results in ________. (A) organizational dissonance (B) cognitive dissonance (C) attitudinal clarification (D) positivity offset

12. According to the Big Five model, a highly conscientious person is most likely to be ________. (A) distracted, disorganized, and unreliable (B) calm, self-confident, and secure (C) cold, disagreeable, and antagonistic (D) responsible, organized, and dependable

13. The ________ dimension of motivation measures how long a person can maintain effort. (A) direction (B) persistence (C) intensity (D) knowledge

14. Nick, the director of manufacturing at a large electronics company, has created a team of eleven employees from quality control for working on high priority projects. Nick gives the team members the responsibility of planning and scheduling their own work and making all functional decisions. Also, members of this team evaluate each other's performance. This is an example of a ________ team. (A) problem-solving (B) self-managed work (C) cross-functional (D) virtual

15. ________ is a process that helps new employees adapt to the prevailing organizational culture. (A) Satisficing (B) Reciprocal interdependence (C) Socialization (D) Social loafing

16. The process by which people select, organize, and interpret sensory information is called ________. (A) reception (B) awareness (C) perception (D) sensation

17. The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________. (A) credibility and attractiveness (B) culture and ethnicity (C) credibility and recency (D) attractiveness and recency

18. The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can: (A) tailor its marketing mix to each individual segment. (B) make the sales job easier. (C) offer a customized product to every consumer. (D) offer a standard product to every consumer..

19. To identify market opportunities for a given product or service, the international marketer usually starts off with a large pool of candidate countries. To narrow down this pool, the company will typically do a(n) _______________________. (A) internal audit. (B) external audit. (C) cross-border budget. (D) preliminary screen.

20. When marketing executives do business across national boundaries, where do they primarily face regulations and laws? (A) at home country. (B) in the foreign country. (C) both at home and in the foreign country. (D) at the World Court in the Hague.

申論題 (2)

II. Essay Questions (20 points)
Employees with high levels of well-being tend to be healthier, motivated, have better job performance and supervisor ratings as well as to contribute to organizational creativity and innovation. In fact, when employees experience a lack of well-being, negative consequences, such as burnout, stress, job dissatisfaction, excessive absenteeism, and ultimately turnover. The relationship between employee well-being and organizational outcomes is even more critical for service organizations, in which employees are the key success factors in a highly competitive business environment.

Discuss and give examples of how to enhance employee well-being in service industries by managers and service firms.

(Note: In developing your answer, be sure to give a rationale as to why the concepts and theories are the most relevant and appropriate for the situation described.)

III. Essay Questions (20 points)
Relationship quality arises from theory and research in relationship marketing. The ultimate goal is to strengthen already strong relationships and convert indifferent customers into loyal ones. The concept of relationship quality includes customer satisfaction, trust, and commitment. Relationship quality is widely recognized as both a key to developing loyal customers and an important predictor of customer post-purchase behavior.

Discuss how to enhance relationship quality by service employees and service firms.

(Note: In developing your answer, be sure to give a rationale as to why the concepts and theories are the most relevant and appropriate for the situation described.)