所屬科目：台灣菸酒◆英文
1. The advertising campaign was designed to _____ awareness of the new product.(A) grow (B) increase(C) escalate(D) raise
2. We have decided to _____ the deadline for the marketing report due to unforeseen circumstances.(A) extend(B) exaggerate(C) enhance(D) exclude
3. The company's _____ market includes customers from all over the world.(A) diverse (B) dispersed (C) expanded (D) extreme
4. Before committing to a large purchase, customers typically check _____ forinsights.(A) advertisements (B) research (C) reviews (D) promotions
5. The board of directors fully _____ the proposed marketing budget for next year.(A) encountered (B) endorsed (C) abandoned (D) voted
6. The _____ for the product's rebranding was well-received by the targetaudience.(A) proposal (B) option (C) promotion (D) launch
7. Customer feedback was _____ in helping to improve our service quality.(A) minimal (B) pivotal (C) dependent (D) corrective
8. The marketing strategy needs to focus on the unique _____ points of theproduct.(A) competitive (B) differentiation (C) saving (D) promotional
9. The company's rapid growth _____ the need for a more robust marketing department.(A) concealed (B) downplayed(C) highlighted(D) obscured
10. Our brand's strong social media presence is a key _____ in reaching millennials.(A) determinant (B) obstacle (C) weakness (D) challenge
11. Market saturation poses a significant challenge to any brand looking to _____ in a highly competitive industry.(A) imitate(B) replicate(C) expand(D) distinguish
12. The branding experts developed a _____ approach to capture new demographics.(A) holistic(B) modular(C) conventional(D) reckless
13. The product’s unique features will help it _____ in a crowded market.(A) disappear (B) stand out (C) fall apart (D) mix in
14. The company needs to _____ its customer service to improve client satisfaction.(A) discourage (B) restrict(C) delay(D) enhance
15. The meeting was postponed _____ the team needed more time to finalize the presentation.(A) although (B) because (C) so that (D) whereas
16. We _____ finished the project before the deadline.(A) should have (B) would have (C) could (D) might
17. The new marketing campaign _____ to increase sales by 20%.(A) aim (B) aims (C) aimed (D) aiming
18. The company’s profits have been _____ increasing over the last three years.(A) steadied (B) steady (C) steadily (D) steadying
19. If the marketing strategy _____ well-received, it will be implemented across all regions.(A) is (B) will be (C) was (D) has been
20. By the time the new product _____, customers were already excited.(A) had launched (B) was launching (C) launched (D) has launched
21. It’s crucial that the marketing department _____ aware of current trends.(A) are (B) is (C) being (D) were
22. Had the budget been larger, the campaign _____ more effective.(A) could have been (B) will have been (C) would be (D) was
23. The company manager demanded that all employees _____ their tasks by the deadline.(A) complete (B) completing (C) completed (D) are completing
24. The new design, _____ was created by a top agency, won an award forinnovation.(A) when (B) which(C) who(D) what
25. _____ we reduce prices, we’ll be able to attract more customers.(A) If (B) Unless (C) Despite (D) Because
26. (A) altering (B) maintaining (C) promoting (D) extending
27. (A) satisfaction (B) awareness (C) engagement (D) frustration
28. (A) eliminate (B) neglect (C) reduce (D) absorb
29. (A) purchasing (B) producing (C) importing (D) adopting
30. (A) striking (B) creating (C) exploring (D) extending
31. (A) collecting (B) dismissing (C) rejecting (D) replacing
32. (A) devise (B) tailor (C) amplify (D) administer
33. (A) solving (B) encountering (C) provoking (D) addressing
34. (A) cultivate (B) jeopardize (C) acquire (D) diminish
35. (A) unavoidable (B) critical (C) irrelevant (D) complicated
36. (A) wield (B) acquire (C) amass (D) accumulate
37. (A) determined (B) induced (C) dictated (D) shaped
38. (A) dismiss (B) promote (C) purchase (D) reject
39. (A) irrelevant (B) pervasive (C) negligible (D) apparent
40. (A) ethical (B) fluctuating (C) temporary (D) superficial
41. What is the best title for the passage?(A) The Global Ban on Cigarette Advertising(B) The Rise of E-Cigarettes and Health Risks(C) How Tobacco Companies Continue to Market Despite Regulations(D) The Impact of Social Media on Teen Smoking
42. What has caused tobacco companies to adapt their marketing strategiesglobally?(A) Increasing competition(B) Growing health concerns and stricter regulations(C) Consumer demand for luxury products(D) Pressure from shareholders
43. How has cigarette marketing adapted in countries with strict advertisingregulations?(A) Companies have stopped advertising entirely.(B) Companies have focused on plain packaging and health warnings.(C) They use more attractive advertising campaigns.(D) They focus on radio and TV commercials.
44. How might plain packaging laws affect younger consumers' likelihood to start smoking?(A) It makes cigarettes more appealing to younger people.(B) It has no impact on smoking habits.(C) It likely reduces the attractiveness of cigarettes.(D) It increases the demand for luxury cigarettes.
45. What is one major concern about the marketing of e-cigarettes and vaping devices?(A) They are not advertised as frequently as traditional cigarettes.(B) They are marketed primarily to older generations.(C) They are not subject to any advertising regulations.(D) They are marketed as safer but still pose health risks.
46. What is the most appropriate title for this article?(A) The Role of Social Media in Wine Marketing(B) Shifting Trends and Digital Innovations in the Global Alcohol Industry(C) The Ethical Dilemma of Alcohol Consumption(D) Millennials’ Preference for Social Media Influencers
47. What is one traditional association of wine marketing?(A) Casual, everyday consumption(B) Sports sponsorship(C) Special occasions and fine dining(D) Digital advertising
48. According to the article, why has the marketing of wine and alcohol shifted in recent years?(A) There is less interest in luxury products.(B) Wine is becoming less popular among older adults.(C) Companies want to make their products more accessible to a broader audience.(D) Traditional marketing methods have become too expensive.
49. How have wine brands used social media influencers in their marketing strategies?(A) To normalize alcohol consumption as part of daily life.(B) To promote alcohol as a luxury product for elite consumers.(C) To highlight the dangers of alcohol consumption.(D) To reduce their dependence on digital platforms.
50. What concern does the article raise about marketing alcohol to younger audiences?(A) It makes alcohol companies more environmentally conscious.(B) It increases the cost of marketing strategies.(C) It reduces the appeal of traditional luxury branding.(D) It may lead to underage drinking and influence young people’s drinking behavior.
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