四、閱讀測驗
Hello, and welcome to Business Talk. This month we’re looking at the role of ethics in business. According to
Richard Reed, co-founder of Innocent Drinks, the company behind award-winning fruit-based smoothies, ethics
are fundamental to the company’s success. Innocent says that, as well as making money, the objective is always to
leave things a little bit better than it finds them, an inspiring way to approach business.
So, how did the success of Innocent all begin? Innocent was founded back in 1998 by Richard and two
friends from Cambridge University. They decided to set up a business together and spent £500 on fruit to make
smoothies to sell at a music festival.
A sign above their stall said ‘Should we give up our jobs to make these smoothies?’ They asked people to put
their empty bottles in one of two bins marked ‘Yes’ and ‘No’. At the end of the festival the ‘Yes’ bin was full, so
they went into work the next day and resigned.
Innocent continues to innovate and the product range now consists of vegetable pots and other healthy, natural
products as well as smoothies, and the company is constantly working on new lines. Innocent sells to over 10,000
retailers in 13 European countries, and its market is constantly growing.
So what is it that makes Innocent an ethical company? Apart from only using packaging that can be recycled,
it uses only 100% natural products and each year gives 10% of its profits to charities in the countries where its fruit
comes from.
Innocent wasn’t the first company to tap into the fruit market, but it was one of the first. It’s always important
to be different from the competition and, with Innocent, the combination of ethics and clever marketing is a recipe
for success.
【題組】48. Which of the following can be considered contributing to Innocent’s being an ethical company?
(A) It competes with other companies.
(B) It was founded by well-educated people.
(C) Each year it gives 10% of its profits to charities.
(D) It produces healthy, natural products.
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