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8. 決策者不願承認最初決策有誤，反而持續投入企業資源，使得損失比中途變向更大，稱之為
(A) 承諾升高
(B) 自我中心偏差
(C) 自我鞏固偏差
(D) 沉沒成本錯誤

企業管理,大意,企業概論,管理學- 105 年 - 105 臺灣港務公司_員級/業務行政：企業管理概要#59467

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難度： 非常簡單

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最佳解!
	林恩雅小一上 (2017/01/24) 舉例來說：你對某個人很好，但是他卻背叛你，只能自認倒楣付出的不能收回，這是沉默成本；相反的你覺得他有一天會良心發現，.....觀看完整全文，請先登入檢舉

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	11F 111電雇上岸大四下 (2020/09/04) 承諾升級 / 承諾升高是指決策者面對前期投入的消極後果,仍然堅持向某一項目投入資源的現象對於投入的努力沒得到回報下，可能會因不願對自己承認失敗，於是投入更多的資源以求挽回頹勢。檢舉
	12F 吃得苦中苦，方為人上人高三下 (2020/10/14) 我自己記不認錯，繼續投入--->承諾升高不得已，只好繼續投入--->沉沒成本檢舉
	13F csr830504 大一下 (2022/12/22) A sunk cost, sometimes called a retrospective(以往的；追溯的；回顧的) cost, refers to an investment already incurred(要付；招致；遭受) that can't be recovered. Examples of sunk costs in business include marketing, research, new software installation or equipment, salaries and benefits, or facilities expenses. Escalation of commitment is a human behavior pattern in which an individual or group facing increasingly negative outcomes from a decision, action, or investment nevertheless continue the behavior instead of altering course... 查看完整內容 A sunk cost, sometimes called a retrospective(以往的；追溯的；回顧的) cost, refers to an investment already incurred(要付；招致；遭受) that can't be recovered. Examples of sunk costs in business include marketing, research, new software installation or equipment, salaries and benefits, or facilities expenses. Escalation of commitment is a human behavior pattern in which an individual or group facing increasingly negative outcomes from a decision, action, or investment nevertheless continue the behavior instead of altering course. 檢舉

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