了解顧客消費行為的構面六O’S中,何者為非? (A)Occasion ..-阿摩線上測驗
2F Denise Chen 國一上 (2011/11/09)
消費者購買行為的分析工具
nOccupants(市場組成人員):who
nObjects(購買標的物):what
nObjectives(購買目的):why
nOrganization(購買參與者):how many
nOperations(購買作業):how
nOccasions(購買時機):when
nOutlets(銷售通路):where |