郵局◆英文題庫下載題庫

第一篇： 

    It’s no secret that people like to finish things; there’s something deeply and inexplicably satisfying about crossing the last item off a to-do list or acquiring the final piece of a collectible set. But just how far are people willing to go to achieve “completeness”? A recent research investigated whether it’s possible to harness this desire to motivate people in specific ways. In a series of studies, researchers used visual cues and verbal descriptions to artificially reframe individual items, from donations to tasks to gambles, as cohesive but otherwise arbitrary groups. Then, the effect of such was measured on people’s effort levels and completion rates, and found that behavior changed in significant and meaningful ways, in particular how they generally feel the need to finish up something.

    In an online experiment, researchers showed one group of study subjects images of one, two, or three loose beers with no product packaging, and then asked how many additional bottles they’d want to buy. Most said they’d purchase either nothing more or the number needed to add up to six, representing a traditional six-pack. Researchers discovered, because they were uncomfortable leaving the case incomplete and felt it would be the best if they can buy a complete set. The conclusion is that organizations can fairly easily shift consumers’ go-to quantity for purchases with a simple tweak in product packaging.

    People frequently encounter tasks with no obvious stopping point, prompting the question: “How much is enough?” How many items should we buy? How many friends should we refer? How many times should we donate? Companies may want to consider finding a sweet spot for engagement and setting that as a point of “completion” for purchase. It is highly likely that many people won’t be able to resist their desire to finish. Designing products and packaging by this desire allows companies to generate more sales.