試題詳解

49
(A) They take on meaning from culture, society, and from consumers.
(B) The more value consumers see in a brand, the more they are willing to pay to acquire the brand.
(C) For example, social class is marked by products that signify class membership, such as cars, wines, and clothes.
(D) Most people like some of the ads they see or hear, but they don’t like advertising in general.