49 What is the secret lying behind the successful story of PiLi International?
(A) Its outstanding performance of the traditional puppet shows.
(B) Its innovative adaptation of the puppets as main characters in a film.
(C) Its notable merchandising of the puppets into popular culture figures.
(D) Its productive integration of the old and the new into the puppet shows.

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統計: A(35), B(106), C(80), D(262), E(0) #1858391

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49 PiLi Internationa...
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內文:While still adhering to the original puppet show philosophy, PiLi has in effect woven the modern and contemporary culture into the puppet show tradition so nicely that it has become a great success in the creative industry.

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   二段 In comparison with other countries such as the UK, Hong Kong, Australia and New Zealand, Taiwan still has space for the development of the creative and cultural industries. Although not necessarily coming in large number, three of the most prosperous cases in Taiwan include Liuli Gongfang, Seagull Group, and PiLi International. Liuli Gongfang emerged as a small enterprise and then became one of the world’s leading glassware makers. The Seagull Group has an internationally renowned brand, “Fran,” because of its successful promotion strategies. PiLi Internationalwith its incorporation of multimedia has remarkably converted itself from a traditional puppet theatre troupe into a modern and flourishing venture.   霹靂國際結合了多媒體出色的從傳統布袋戲劇團反轉成現代蓬勃的企業。While still adhering to the original puppet show philosophy, PiLi has in effect woven the modern and contemporary culture into the puppet show tradition so nicely that it has become a great success in the creative industry. 當持續堅持原創的戲偶理念,霹靂致力於將現代當代文化,很好的融入進傳統戲偶表演中,而獲得在文創產業中的巨大成功。 PiLi’s innovative commercialization of traditional culture has received much admiration as well as an excellent model for related industries to imitate. In 2002, PiLi was also certified by the Government Information Office as part of an “important emerging industry,” recognizing its significant role in the creative and cultural industries. With the rapid emergence of these industries, both the government and the people in Taiwan have also paid much attention to the growth of these industries. 


49 What is the secret lying behind the successful story of PiLi International? 
霹靂國際的成功是什麼背後秘訣? 
A) Its outstanding performance of the traditional puppet shows.  
驚艷的傳統布袋戲表演。
 (B) Its innovative adaptation of the puppets as main characters in a film. 
 創新的電影角色改編。
C) Its notable merchandising of the puppets into popular culture figures.
引人注目商業行銷將戲偶變成流行文化指標。
 (D) Its productive integration of the old and the new into the puppet shows.  
融合了舊與新的創作出新的戲偶表演。 第二段

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