Television companies sell time in their commercial slots to people and companies who want to
advertise their products. If a program is really popular, it will be more expensive to buy time in
those commercial time slots. Because television programs are made with certain audiences in mind,
the advertisements shown will usually be related to the same target audience. For example, on a
children’s program the commercials might be about pizzas, ice cream, children’s clothes and toys.
Advertisers hope that children then see the advertisement and ask their parents if they can buy the
product. Children are the target audience.
Other target audiences might be people who do particular kinds of work, people with
particular interests, people of a certain gender, and different age groups. Advertisements will be put
together so they appeal to that target group.
【題組】23. What is this passage mainly about?
(A) Television shopping. (B) Television programs.
(C) Television companies. (D) Television advertising.
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