The Industry Leader (Scenario)
Frank, the new CEO for First Fidelity, is working hard to turn around the formerly successful real estate business. His goal is to make First Fidelity a leader in the industry. He understands the importance of improving organizational productivity in achieving his goals. Mark is keen to improve organizational performance and effectiveness.
27. Frank believes organizational effectiveness is more important to the organization than organizational productivity. What could be the rationale behind this belief?
(A) Organizational productivity is not a measure of organizational performance.
(B) Organizational effectiveness is a quantitative measure of the input-output relationship.
(C) Organizational effectiveness is a measure of how well the organizational goals are met.
(D) Organizational productivity is not directly related to organizational output.