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李逍遙

詳解 #2825542

2018/05/31

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⑵ Despite Satellite Policy, Ads Fly（30 分） By SALLIE HOFMEISTER LOS ANGELES TIMES, Cl, May 28, 2006 Advertising is the lifeblood of TV networks. But for the 40 or so channels that are reserved for nonprofit programmers on the nation’s satellite television services, commercials are a no-no. At least they’re supposed to be. Under an 8-year-old rule that Congress designed to increase educational fare on satellite, DirectTV and rival Dish Network, owned by EchoStar Communications Corp., must set aside 4％ of their channel capacity for nonprofit programmers that serve the common good with ad-free content. But critics say ambiguities in the guidelines and weak enforcement have resulted in rampant abuses. Several nonprofit channels ignore the rules and air advertisements, according to consumer advocates and Industry insiders. Some also sell airtime to programming suppliers, a practice that is not explicitly forbidden but critics say raises questions about whether some channels are wrongly profiting. In comments this month filed with the Federal Communications Commission in support of a complaint last year, Farm Journal Inc., a for-profit media company, alleged that RFD-TV, a public interest channel about rural living, has aired commercials for blue jeans, lawn mowers, horse saddles and quilting books.

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