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大陸營銷實務
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最新試卷
115年 - 115 高等考試_二級_金融保險:財務管理研究#145814(7題)
115年 - 115 高等考試_二級_文化行政(一般組)(選試義大利文):義大利文(包括作文、翻譯與應用文)#145813(5題)
115年 - 115 高等考試_二級_農業機械:農產品物理性質與加工工程學研究#145812(5題)
115年 - 115 高等考試_二級_漁業行政(一般組):英文(包括作文、翻譯與應用文)#145811(4題)
115年 - 115 高等考試_二級_金融保險:金融保險法規(包括銀行法、證券交易法、保險法等法律及其相關法規)#145810(4題)
115年 - 115 高等考試_二級_土壤肥料:高等土壤學#145809(10題)
115年 - 115 高等考試_二級_農業機械:高等農機設計學#145808(4題)
115年 - 115 高等考試_二級_衛生行政(一般組):衛生行政學研究(包括食品藥物衛生)#145807(4題)
115年 - 115 高等考試_二級_交通技術:運輸系統分析#145806(4題)
115年 - 115 高等考試_二級_交通技術:運輸安全#145805(4題)
最新試題
50. Which clade of Archaea is composed of most extreme thermophiles? (A) Lokiarchaeota (B) Thuamarchaeota (C) Aigarchaeota (D) Crenarchaeota
49. Which of the following characteristics is referred to HIV? (A) 2 copies of RNA molecules (B) enveloped virus (C) reverse transcription (D) all of the above
48. Which of the following statements about the lytic cycle of phage is True? (A) phage replicates without destroying the host cell during lysogeny (B) a large number of phages are released (C) a bacterial cell contains phage DNA (D) phage genome integrates into the chromosome of bacteria
最新申論題
The good souvenir: representations of Okinawa and Kinmen islands in Asia Abstract Representations of indigenous Okinawa shisa (Japan) and Kinmen wind lion totems (Taiwan) are popular tourist souvenirs. They are also commonly used in destination tourism promotion as logos or mascots. Some tourism research describes these practices as exploitative and damaging to local culture. Other research suggests that resident consensus, local production and government sponsorship can produce a good souvenir that benefits local identity and economy. This paper reports on a semiotic analysis of these cultural representations as found onsite at these two destinations. Photographs are interpreted as index, icon and symbol according to Peirce’s semiotics compared. Seven types of representations were found that indicate complex relationships between original totems and their variations. The representations are the same for both destinations. This comparative research finds that each type of representation has a unique place in the tourism economy, but all are held together as a coherent whole by the form and location of the original totems. The good souvenir is a product of creative marketing and sponsorship and vigilant preservation of cultural heritage. The original totem form should be immutable; its value and significance increases over time. As commercial duplications proliferate, government policy should protect the originals and fix them in their physical locations. Introduction Pukaki is a carved wooden totem that represents a New Zealand Ngati Whakaue tribal ancestor. He was given to the British Crown in 1877 as a physical and spiritual seal of trust so that the tribal lands of the Rotorua Township would enjoy the benefits of development, especially for tourism. Negotiations over the 1880 Fenton Agreement and 1881 Thermal Springs Act broke down and disagreements led to violence and tribal leasehold-township lands were confiscated. The contracts were broken. Pukaki was not repatriated until 1997 when the true story of the unfulfilled agreements and his premature removal to Auckland Museum was told (Tapsell, 2000). The story of Pukaki’s confiscation by colonial powers illustrates heroic acts, tribal solidarity and determination to hold on to material representations of culture. Totems such as Pukaki are focal points of identity, pride and community. They are vulnerable because they are representations of the intangible values and beliefs of a cultural ideology. Violent confiscation of the totem or touristic distortion of its form can have serious effects on cultural identity.When disconnected, it will gradually slip from taboo to artifact, to curiosity and, finally, to nothing more than a souvenir for tourists. Totems are commonly found on islands in Oceanic and Asian cultures where they serve as boundary markers, spiritual guardians and geomantic talismans. They possess ancestral prestige, offer spiritual protection and are repositories of genealogically ordered histories. In tourism, versions of the original totems circulate as souvenirs and cultural novelties, mini attractions and representations for destination promotion. These tourism versions are commercialized in similar ways at different destinations. This paper discusses two examples: the Okinawa “shisa” or roof dog and the Kinmen “feng shr ye” or wind lion, in Japan and Taiwan, respectively. Visual methods using photographs and semiotic analysis seek similarities between the development of souvenirs and other representations for tourism at the two destinations. A survey of previous research concerning problems associated with using culture for tourism shows that residents, visitors, entrepreneurs and government authorities are all involved in the process. This paper shows a range of commodity forms based on indigenous totems and illustrates relationships between types, and suggests a policy for making the good souvenir. Research goals are as follows: • To survey theoretical perspectives on the commercial use of cultural representations in tourism and its effects; • To describe and compare the original and commodity forms of the Okinawa shisa and Kinmen wind lion totems; • To employ a semiotic1 analysis by using photographs to identify how traditional, commercial and promotional forms of the totems are used; and • To identify good practice guidelines for the production of cultural representations based on indigenous cultural totems for tourism.
3. 請說明與本研究主題相關之未來研究方向為何? 為什麼?(15%)
2. 請指出本文主要的研究結果與貢獻為何?(15%)
最新課程
藥師二階國考 調劑學 分章節國考歷屆試題
講師:
菜餅
簡介:
分章節的調劑與臨床藥學練習題,藥學系準備藥師國考二階之試題。
藥師一階國考 中藥學考題 分章節國考歷屆試題
講師:
菜餅
簡介:
分章節的中藥學國考題,考試科目:藥師國考一階。 若有錯誤,請在下方留言,一人作業難免疏漏,感謝各位客...
【國考助手】2025警察法規(中冊):警械使用條例、集會遊行法、公務人員行政中立法
講師:
最佳解
簡介:
筆者綜合警特三等、四等考試、警校教師、讀書會共筆、自身實務等經驗,讓想考警察的非本科系生或想考升官等...
最新主題筆記
運動與心肺筆記-1
描述:
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運動與心肺筆記-2
描述:
1.體能檢測項目 2.高齡者體能檢測 3.孕期運動注意事項 4.減肥飲食(得舒、地中海型...) 5.運動與熱疾病...
動脈瘡與靜脈瘡比較
描述:
1.動脈瘡與靜脈瘡比較 2.嚴重程度分級 3.注意事項
最新討論
62.銀行辦理客戶國內外交易,應留存必要交易紀錄,自交易完成時起應至少保存多久?(A)一年 (B)三年 (C)五年 (D)十年
68.「金融機構防制洗錢辦法」所稱具控制權係指直接、間接持有該法人股份或資本超過多少者? (A)百分之五 (B)百分之十 (C)百分之二十五 (D)百分之五十
69.依洗錢防制法規定,銀行辦理客戶國內外交易,應留存必要交易紀錄,自交易完成時起應至少保存多久? (A)十年 (B)五年 (C)三年 (D)一年
1454.若事前研判結果,推測可能會產生隆起現象,應採取的措施下列何者不適當? (A)擋土壁外側的房屋,可鏟除部分,以減少荷重 (B)採用剛性高之擋土壁,其設置深度須達良質地盤(C)改良開挖底面下之軟弱地盤,以增加地盤之抗剪強度(D)鄰接構造物,可 實施托換基礎。
1455.若事前研判結果,推測可能會產生隆起現象,應採取下列何種措施? (A)開挖區域面積很大時,不得實施分區開挖(B)擋土壁外 側為空地時,不可鏟除亦不可擾動部分周圍地盤(C)改良開挖底面下之軟弱地盤,以增加地盤之抗剪強度(D)採用剛性低之擋土 壁,並使其設置深度盡量不觸及良質地盤。
三、請試述冠狀病毒在豬傳染性胃腸炎及小鼠肝炎的傳播途徑、肉眼及組織病理學特徵?如何預防及控制傳染?(25 分)