110年 - 110 國立中山大學_碩士暨碩士專班招生考試_行銷傳播所/甲組:傳播理論與實務#104392

科目：研究所、轉學考(插大)◆傳播理論與實務 | 年份：110年 | 選擇題數：0 | 申論題數：10

試卷資訊

所屬科目：研究所、轉學考(插大)◆傳播理論與實務

選擇題 (0)

申論題 (10)

(1)請說明何謂「媒介化」(mediatization)10%)

(2)請舉例說明何「政治的媒介化」(10%)

(3)及其所引發的負面效果(10%)

(1)請說明「後真相」(posttruth)時代所具有的特色為何?(10%)

(2)與新媒體科技得發展有何關連性?(10%)

(1) Define the concept and characteristics of Internet memes. (5%)

(2) Use at least two communication theories to explain how Internet memes may shape the mindsets, behaviors, and actions of social groups in contemporary society. (15%)

(1) What are the beneficial nature of self-disclosure to human partners in the computer-mediated environment? (10%)

(2) Given that chatbots can simulate human-to-human conversations, what may be the psychological outcomes when disclosing to a perceived chatbot rather than a person? (10%)

(3) What are the factors that may affect customers' purchase intentions when disclosing chatbot dentity before the machine-customer conversations? (10%)