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申論題資訊

試卷:110年 - 110 國立中山大學_碩士暨碩士專班招生考試_行銷傳播所/甲組:傳播理論與實務#104392
科目:研究所、轉學考(插大)◆傳播理論與實務
年份:110年
排序:0

題組內容

4.With the help of messaging apps, chatbots have become popular communication tools for business. Nonetheless, the outcomes of disclosing personal information to another person as compared to a virtual agent may be undermined, enhanced, or equivalent. Please use theories-based explanations to answer the following questions:

申論題內容

(3) What are the factors that may affect customers' purchase intentions when disclosing chatbot dentity before the machine-customer conversations? (10%)