(1)請說明「後真相」(posttruth)時代所具有的特色為何?(10%)

(2)與新媒體科技得發展有何關連性?(10%)

(1) Define the concept and characteristics of Internet memes. (5%)

(2) Use at least two communication theories to explain how Internet memes may shape the mindsets, behaviors, and actions of social groups in contemporary society. (15%)

(1) What are the beneficial nature of self-disclosure to human partners in the computer-mediated environment? (10%)

(2) Given that chatbots can simulate human-to-human conversations, what may be the psychological outcomes when disclosing to a perceived chatbot rather than a person? (10%)

(3) What are the factors that may affect customers' purchase intentions when disclosing chatbot dentity before the machine-customer conversations? (10%)

1.醫事人力不足是潛在的問題,請(A)敘述可能的原因為何(B)討論如何有效改進?(20分)

2.實證醫學(Evidence-based medicine)近年來受到重視,請討論如何有效推廣?(20分)

3.健保費率將漲至5.%,但是明後年安全準備金仍不足。衛福部表示,將配合減少浪費、負 擔公平、提升品質等三大配套,請討論如何有效實施這些配套措施?(25分)

4.Scientific and technological advances in the medical field have led to the development of new diagnostic procedures and new therapeutic options. Although this process is generally beneficial and desirable, it has also led to the emergence of medical situations of overdiagnosis or overtreatment. These situations can lead to adverse effects for patients and significant additional costs in healthcare and there is now a need of "deimplement" or phase out interventions that are not supported by evidence (Peiffer-Smadja et al., 2019). What would be your comments based on the above statement? (15%)

110年 - 110 國立中山大學_碩士暨碩士專班招生考試_行銷傳播所/甲組:傳播理論與實務#104392