18. Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?
(A) market segmentation, differentiation, positioning, and market targeting
(B) positioning, market segmentation, mass marketing, and market targeting
(C) market segmentation, market targeting, differentiation, and positioning
(D) market alignment, market segmentation, differentiation, and market positioning
(E) market recognition, market preference, market targeting, and market insistence