32.下列何者最適合當組織市場的區隔變數?
(A)公司員工的意見
(B)總經理的態度
(C)公司採購主管的生活型態
(D)公司所屬產業別
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統計: A(42), B(23), C(127), D(2036), E(0) #1431530
統計: A(42), B(23), C(127), D(2036), E(0) #1431530
詳解 (共 5 筆)
#3431369
1. Industry
2. Company size
2. Company size
3. Location
4. Technology
5. User or nonuser status
4. Technology
5. User or nonuser status
6. Customer capabilities
7. Purchasing-function organization
8. Power structure
9. Nature of existing relationship
10. General purchasing
11. Purchasing criteria
12. Urgency
13. Specific application
7. Purchasing-function organization
8. Power structure
9. Nature of existing relationship
10. General purchasing
11. Purchasing criteria
12. Urgency
13. Specific application
14. Size of order
15. Buyer-seller similarity
15. Buyer-seller similarity
16. Attitude toward risk
17. Loyalty
17. Loyalty
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