36. ________ creates a seamless crosschannel buying experience that integrates instore, online, and mobile shopping.
(A) Shopper marketing
(B) Omnichannel marketing
(C) Test marketing
(D) Online marketing
(E) Consolidation marketing

37. Which type of retailer typically carries deep product assortments of narrow product lines? (A) selfservice retailers (B) specialty stores (C) warehouse clubs (D) discount stores (E) factory outlets

38. ________ includes all the activities involved in selling goods and services to those buying them for resale or business use. (A) Wholesaling (B) Sole sourcing (C) Franchising (D) Crowdsourcing (E) Showrooming

39. Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by Lush Lawns to promote its business? (A) logistics information management (B) inventory control segmentation (C) niche market penetration (D) integrated marketing communications (E) global marketing management

40. Trendy Appliances has introduced a new product, Minute Yogurt, into the yogurt maker appliance market. Minute Yogurt differs from competitive offerings because it takes a minute to blend and a minute to clean. Which type of advertising would be best for promoting Minute Yogurt? (A) informative advertising (B) reminder advertising (C) classified advertising (D) comparative advertising (E) personalized advertising

41. Which of these is the fastestgrowing forms of marketing? (A) digital (B) mail (C) television (D) radio (E) promotions

42. Every time a search is made using keywords related to construction, search engines display textbased advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a ______. (A) display advertisement (B) contextual advertising (C) digital catalog (D) community website (E) Web blog

43. Which of the following is true of viral marketing? (A) It is the digital version of wordofmouth marketing. (B) It refers to online marketing problems caused by technical glitches. (C) It is another term for the unethical invasion of online privacy. (D) It is an automated system that manages digital sales and marketing functions. (E) It is a system that allows a supplier to access a customer's inventory levels online.

44. A country may place a limit on the volume of imported citrus fruit that is allowed. This is an example of a(n) ______. (A) quota (B) tariff (C) customs duty (D) fine (E) excise duty

45. Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its momandpop retailers is an example of ______. (A) tariffs (B) excise duties (C) quotas (D) nontariff trade barriers (E) exchange controls

46. In addition to joint ownership ventures in China, Intel has made substantial outlays in its own manufacturing and research facilities there. This is an example of _______. (A) exporting (B) direct investment (C) licensing (D) indirect exporting (E) management contracting

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