申論題

1. 請將下列英語短文翻譯成中文(佔50分)
Despite many researchers' attempts to understand how spouses pool their efforts to make family purchase decisions jointly, some researchers have criticized this stream of research as lacking a process oriented. Particularly, the simple identification of the antecedents of spousal influence strategies fails to identify the interactions and dynamics that characterize the family purchase-decision process. For instance, when spouses have incongruent preferences about a purchase, they may use differing influence strategies or influence-strategy mixes to get their way,contingent on the other's use of strategies. This reactive nature of influence in family decision making results in a process of accommodation by which spouses tend to consider both the benefits and the costs of their influence strategies.