107年 - 中華郵政107 年職階人員/營運職/英文 (含中翻英、英翻中及閱讀測驗)#68195

科目：郵局◆英文 | 年份：107年 | 選擇題數：10 | 申論題數：4

試卷資訊

所屬科目：郵局◆英文

選擇題 (10)

11. Which of the following is the main idea of the passage above? (A) Researchers always need to complete their research. (B) People’s behavior of completion can be used to promote sales. (C)Businesses should sell more products to customers by promotion. (D) Product packaging aims to attract customers’ attention.

12. Which of the following about the online experiment is TRUE? (A) It found that customers can be driven by a sense of completion when making purchases. (B) It discovered that a traditional six-pack beer product can have a slow turnover. (C)It used bottles of different beer brands to test customers’ preference for product packaging. (D) It stated that purchasing more than what is really needed is a waste of resources.

13. Which of the following is closest in meaning to the underlined word “harness”? (A) abandon (B) calculate (C)manage (D) barge

14. According to the passage, people generally feel the need to _________________. (A) start a collection (B) purchase as much as possible (C)finish the to-do list (D) get the best discount

15. What can be inferred from the passage? (A) Businesses should consider packaging their products as a set. (B) Businesses should lower prices by selling a set. (C)Customers should learn to buy more. (D) Customers should ask companies to design different products.

16. What is the passage mainly about? (A) Focusing on distribution to guarantee on-time delivery. (B) Making online shopping carts as large as possible. (C)Using the right technology to improve online shopping experiences. (D) Encouraging customers to create new accounts.

17. According to the passage, which of the following about e-commerce is NOT true? (A) Online businesses need to deliver human and personal touch experiences. (B) E-commerce is now faced with a quandary of brand consolidation. (C)Feelings of affinity with online brands is one element that can sustain online businesses. (D) Exceptional user experience lies in online discounts.

18. What does it mean by “online shoppers notoriously fickle” in the third paragraph? (A) Customers who shop online are critical and cynical. (B) People who shop online do not have strong brand commitment. (C)Online shoppers are loyal shoppers and big spenders. (D) Those who purchase online want to save as much time as possible.

19. According to the passage, which of the following is a factor that makes e-commerce prosperous? (A) Secure payment options. (B) Promotions and discounts. (C)Quantity purchases. (D) Custom-made products.

20. According to the passage, what do experts recommend? (A) Making the shopping site visible is the most important. (B) Creating as sophisticated shopping experiences as possible is essential. (C)Online businesses need to create humanized shopping experiences. (D) Online companies should develop more technology-driven products.

申論題 (4)

（一）雖然中國幾十年來主導製造業，但市場壓力正在增加當中。工資上漲壓縮利潤，促使一些製造商將生產基地轉移到印度或越南等勞動成本更低的國家。部分企業急於降低運輸成本，甚至將生產帶回國內以便能更快速因應需求變化。【5 分】

（二）中國製造業一直跟隨著亞洲四小龍（如南韓和台灣）的腳步。過去許多人認為，在適當的時機，製造業的接力棒就將轉交給其他國家，使他們也能因製造業而繁榮。然而，中國的掌控不但沒有因為工資上漲而有所鬆動，反而正在強化緊縮。【5 分】

（一）With the growing influence of millennials and the increasingly important transparency made by the digitalization age, employees are expecting a more engaging and enjoyable work experience. Business leaders start to focus on developing the employee experience to integrate deeper level of engagement, culture and performance management.【5 分】

（二）If managers are able to effectively analyze and predict staff needs accurately, making the office environment more productive, improving career development, and implementing human resources management should become much easier. This new focus will drive leaders to examine their employees’ needs and optimize it much as customer experience teams do for customers.【5 分】