試題詳解

14 Doherty and Horne（2002）在傳統的市場定位與行銷組合「4P」的基礎上建構出公共服務行銷的「5P」模式，請問以下何者對「5P」模式的內容描述正確？
(A) Package (product), Promotion, Place, Price, People
(B)Proposal, Promotion, Place, Price, People
(C)Proposal, Promotion, Peace, Price, People
(D)Package (product), Promotion, Peace, Price, People